Just like you, Alaska Airlines’ personal style has changed a lot as we’ve grown. At the same time bell bottoms were coming into style, going out, and coming back in again, the designs on the outside of our jets – the liveries – have seen many versions of themselves. We purchased our first jet in 1961, and since then our planes have worn designs honoring military veterans, celebrating LGTBQ+ pride, cheering on sports teams and more. We proudly wear our values on our sleeves.